Name: Matt Florentino

Location: Redondo Beach, CA

Occupation: Marketing Director

Partners: Abu Garcia, Berkley, AFTCO, Warbaits, Kicker, Damiki, Hobie, Humminbird, Electric

Full-time father / marketer / web surfer / fisherman based out of the South Bay. Saltwater fishing the waters off Southern California is my lifeblood. With this site I hope to share a snippet of sights seen, work done, and geeky ramblings.

Enjoy.

-MF